Growth LabsEmail me

Per site, per month. Cancel any month.

These are launch prices for the first customers, who are design partners. I expect to adjust them once the first few have been through a quarter.

Software, Managed, Portfolio

SoftwareManagedPortfolio
ForA team that approves its own changesA team that wants me involved each weekAgencies, holding companies and PE portfolios with many sites
Per site, per monthfrom about $490from about $2,900custom
Weekly proposalsyesyes, prioritised with youyes
Measurement reconciliationyesyesyes, across companies
Connectorswhichever apply to your stack (see Works with your site)whichever apply to your stack (see Works with your site)whichever apply to your stack (see Works with your site)
Standing approvalsyesyesa policy for each company
A named person from Growth Labsnoyesyes
WordPress hostingincluded on requestincludedincluded
Reportingweekly, per siteweekly, with a readoutmonthly across the portfolio

Software

from about $490 a site, a month

A team that approves its own changes

Weekly proposals
yes
Measurement reconciliation
yes
Connectors
whichever apply to your stack (see Works with your site)
Standing approvals
yes
A named person from Growth Labs
no
WordPress hosting
included on request
Reporting
weekly, per site

Managed

from about $2,900 a site, a month

A team that wants me involved each week

Weekly proposals
yes, prioritised with you
Measurement reconciliation
yes
Connectors
whichever apply to your stack (see Works with your site)
Standing approvals
yes
A named person from Growth Labs
yes
WordPress hosting
included
Reporting
weekly, with a readout

Portfolio

Custom price

Agencies, holding companies and PE portfolios with many sites

Weekly proposals
yes
Measurement reconciliation
yes, across companies
Connectors
whichever apply to your stack (see Works with your site)
Standing approvals
a policy for each company
A named person from Growth Labs
yes
WordPress hosting
included
Reporting
monthly across the portfolio

Connect the site and the first measurement and proposals come back within about a day of access being available. The first report is free. If you want weekly proposals after it, choose a plan. Billing starts when you subscribe, and I confirm by email before anything is charged. You can cancel any month.

With me alongside

The Managed tier is the Operate service pointed at your website. I'm in the loop with you each week, prioritising and approving, and what you approve arrives in the same form as it does in the Software tier.

How Operate works

Proposal (example)Waiting for approval
Page
yoursite.com/pricing
The change
NowPricingToPricing: plans, what each includes, and what it costs a month
Evidence
4,100 impressions in 28 days and no clicks. The title doesn't say what the page answers.
What it expects
More clicks from the same impressions, measured against the leads that reach your CRM and not clicks alone.
Risk
Low. Only the title changes.
To undo
It records the old title, so it can be put back.
Example only: on a real proposal, Approve, Decline and Edit are in the email or Slack message it arrives in.

Questions I get asked

Will it break my site?
It can, in the sense that any change can. That's why each change records what it replaced and can be put back, and why anything beyond the low-risk changes waits for you.
Who's accountable?
You approve. I'm accountable for the change doing what the proposal said, measured on the reconciled numbers.
Do I need developers?
Not for the edge or CMS connectors. If your site is built from code, your developers review a pull request like any other.
What data do you hold?
Read access to your analytics, search and ad accounts, and write access only through the connector you chose. Disconnect and it's deleted.
What if I stop?
Changes made through your CMS or your code stay on your site. Edge changes last as long as the connector runs unless they've been written back to the source. The history is yours to export.

Start with the free report.

The first report is free. If you want weekly proposals after it, choose a plan. Billing starts when you subscribe, and I confirm by email before anything is charged. You can cancel any month.

Start with a free report