Publication
Fronts
A publication with articles, video, podcasts, a newsletter and a paid membership, built and run with Fulcrum Labs. Articles are produced with agents, with editors on the decisions.
fronts.coMore marketing from the team you have.
The routine work of marketing - turning what your experts know into content, building campaign pages, sending email, pulling the reports - done by agents, with someone on your team deciding what goes out. I set it up, I run it, and your people keep the decisions.
What I do
- Start with one job your team is already being asked to do more of. We agree a baseline, a named reviewer on your side, and what “done” looks like.
- Build the agents and the checks around that job on the tools you already pay for - your CMS, your email tool, your CRM. Replatforming is a separate conversation, not a condition.
- Run it until it's boring, with a monthly readout of volume, quality, how long things take and what it costs. Then add the next job.
- Keep a person at each gate. Nothing publishes, sends or spends without a yes from someone on your team.
- Hand it over intact if we part ways. You keep the licences and the playbooks, name an owner, and it keeps running.
The first job
For most B2B teams I'd propose expert content to campaign: an approved webinar, research piece or interview goes in, and search content, campaign assets and the distribution come out, reviewed by your people before anything publishes. If your urgent problem is the website instead, we start there.
What it costs
A fixed price for the build, a monthly fee to run it.
“We tried AI content and it was generic.”
It is, when nobody feeds it anything real and nobody reviews it. Here the source is your own experts and the reviewer is on your team, and I'd rather it asked for review too often than too rarely.
Where this runs
It's how I run my own publications: the channel sites and Fronts, with agents doing the drafting and editors deciding what goes out.
Platform
Foundry
The operations platform behind Simon Whistler's channel network, built for Fulcrum Labs: article production, video processing, scheduled publishing, search monitoring and site releases run as automated jobs, and editors keep the decisions.
Publication
The channel network
Websites for Simon Whistler's YouTube channels, from MegaProjects to Casual Criminalist, built and run with Fulcrum Labs.
Other places to start
- MeasurementYour forms, CRM, analytics and ad accounts traced against each other every day, the differences explained, the gaps I can verify fixed with your approval. Start here if nobody trusts the dashboard.
- Websites and platformsNew sites and platforms built so agents can run them, or your existing site worked on every week through Site Brain. I work with what you have first and only suggest a rebuild when it's actually worth it.
Tell me what your team is being asked to do, and I'll tell you whether I can help.
A few lines is enough. I reply within a business day, myself.
Email me